One of the UX walls in Teradata HQ
Nearly a year ago, the global User Experience (UX) organization revamped and revitalized with a clear goal: Radically simplify the Teradata user experience (place UX front & center in our company strategy). As a company we acknowledged that segments of our users were facing challenging experiences with little to no representation at all.
Teradata has long focused on DBAs and IT/Ops users, but much less on developers, analysts, and business users. Obviously, those users have benefited greatly from downstream partner solutions and products, but they have rarely interacted directly with Teradata (at least knowingly).
That all changes now
The UX team has spent the last 10 months traversing the globe, sitting with customers, and feeling their pain. In the end, we found that all users want less friction and more flexibility in an analytics platform so that they can be more productive.
UX joined the global customer training
These are the groups of personas we’re researching closely:
- API Developers
- Application & UI Developers
- Data Engineers
- Business Analysts
- Data Analysts
- Data Scientists
- Product Owners & Business Users
- C_O (C-Suite)
All new experiences to be announced at Teradata Universe
A sneak peak of things to come
In our flagship yearly event, Teradata Universe, you’ll get a deep dive into these all-new experiences. UX will be a prominent fixture at the Denver event, from the expo floor and user research rooms, to the big stage in a keynote address.
From Keynote to Expo Floor to Research Rooms
Join us for hands-on tests of all-new experiences for developers, analysts and business users. You’ll be delighted to find that we’re catering to these groups of users more than ever before!